When optimizing your web pages to come high up on Google you should consider the following. Most businesses sell a selection of different types of product e.g. Gold watches, digital watches, diving watches etc. If you have a separate page for each different kind of product you sell then you should include those relevant keywords in each of those page titles.
For example, the Page Title for the digital watches page will be ‘Digital Watches’ and the Page Title for the gold watches page will be ‘Gold Watches’ and so on.
Please note: Your Web Page Title Tag wording also forms the Headline of the listing on Google.
Getting your website listed on the 1st Page of Google is obviously your main aim, however you are still competing with the rest of the listings on Google so you need to use every tactic possible to get people to click on your listing. By having your keywords in the Page Title, along with an attention grabbing message, it may entice more people to click on to your listing and go through to your site.
People do not always click the first listing on Google first, they will scan the listings quickly and click what looks most relevant or interesting on the page. Just like when you are in the library, you probably start on the top shelf and work from left to right, you do not always pick up the first book you see, you scan the spines for the titles that interest you most.
A word of warning here, Google does not update its listings every day, so if you change your Page Title the listing on Google will not change instantly, it may take up to several weeks to recognise the update.
At present Google may list two of your web pages if they are relevant, so if you have two pages optimized for the words ‘Gold Watches’ you may get both pages listed on Google. This obviously gives you an advantage over the other listings and it knocks another one of your competitors’ listings off of the page.
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