Google (and the other Search Engines) want their users (the people searching online) to get the best results every time a search is carried out online, and Google is constantly improving it’s service so that all search results are as accurate as possible.

Therefore you must not try to falsely manipulate your website just for the search engines, it will go against your website in the long run.

Warning – Don’t build your website just for the Search Engines.

Instead, you need to think about your website visitors not Google.

Obviously you can build your website so that it is Google friendly, but please keep your website visitors in mind when building your website or adding new content to your site.

Ask yourself this question:

Why do most people search online?

They want valuable information.

If you spend your time manipulating your website so that it appears higher up on Google without adding valuable and relevant content for your users you may get more traffic in the short term but lets face it, the people that arrive at your site will not find your content interesting, so they will be less likely to take action, or buy from you if you are selling a service or product.

In addition, because Google is constantly improving the way it indexes websites your ‘higher rankings’ in Google maybe short lived, which will mean that the time you spent manipulating your website will have been wasted.

The better alternative is think about your website visitors, and concentrate your efforts on adding valuable content that your visitors will find interesting and valuable.

Do this and your visitors will be more likely to take action, return to your site time and time again and tell others about your site.

In addition, if your site contains really useful information other websites will be more likely to link to you, which in turn will make your website even more appealing to Google and your site will naturally rank higher on Google and the other Search Engines, but the higher rankings will be more permanent making better use of your time.

You will then be able to spend more time adding even more valuable content instead of playing Cat and Mouse with the Search Engines just to keep your rankings high.

So, if you want to build a credible website that brings traffic via Google and entices visitors to take action and other websites to link to you, my advice is:

Give your website visitors what they want – Valuable Information, instead of building your site just for Google.

Your visitors will be happy, Google will be happy, and we can all live happily ever after.

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